The ski season has arrived as scheduled—your snow craving is already kicking in. So, what’s your plan to make the most of it?

The northern winds howl fiercely.

Winter is coming

It’s time for skiing again—are you all hooked on it?

Would you:

Seeing the word "snow" somehow puts me in an inexplicable high—like I’m buzzing with excitement. It’s exactly how I feel right now, typing away while doing a 1440-degree spin mid-air.

Out of 365 days in a year, over 250 are spent waiting for snow—and when it finally does fall, I somehow feel inexplicably *high*, bursting with unexpected excitement. It’s exactly how I found myself the other day, caught up in an irresistible urge to spin and jump nonstop in the snowy landscape!

Apart from eating, sleeping, and working, I spend pretty much all my time skiing—or on the way to the slopes.

As the snow season nears its end, it becomes deeply melancholic—often finding myself quietly sighing alone, as if I’ve just gone through a heartbreak. At its worst, I might even break into verse.

Actually,

Many non-skiers don’t understand why skiing can be so addictive,

Why do snow enthusiasts call it "white opium"?

Take, for instance, the event held at the Bird's Nest on the 19th.Infiniti Feixue Beijing World Snowboarding CompetitionSpeaking of which, 17-year-old Norwegian teenager Marcus Kleveland stunned everyone by clinching the victory amid gasps and cheers, emerging as the biggest dark horse of this year’s Beijing stop of the Snowboard World Cup. In the first two rounds of the super final, he delivered unremarkable performances—so much so that he even faltered during his second-round challenge. But the young prodigy wasn’t about to settle for mediocrity. In the final round, he mounted a dramatic comeback, tackling an incredibly difficult trick and landing the only 1620-degree maneuver of the entire competition. His flawless execution earned him an impressive score of 89.3 points, securing him the coveted championship title.

Just like most of the spectators in the stands,

Although you can't yet land the Backside Triple Cork 1440 Stalefish,

Or Cab Triple Cork 1620 Melon

(To be honest, the editor probably won’t ever manage to pull off those fancy, technically demanding flips in mid-air…)

ButMarcus Kleveland embodies a bold attitude of daring to challenge, breaking conventions, and refusing to stick to the status quo.

Isn't that exactly what skiers are after?

As a true extreme sports competition like Bo Xue,

The athletes need to glide down the inclined approach ramp of the jump platform,

Using speed and explosive power, he leaps into the sky with primal force, following a parabolic trajectory.

Performing various high-difficulty spinning moves amid the admiring gazes of the crowd,

Although the face brake is often used as the ending pose (???),

But this kindPushing the boundaries of self through challenging limits,

Isn't this exactly what young people passionately yearn for and strive to achieve?！

(As fellow young ski enthusiasts, the editor confidently says)

Skiing allows us to be ourselves.If you’re the kind of go-getter who acts faster than the eye can blink, you absolutely must embark on this irreversible path. On this journey, you’ll break free from rigid routines and stagnant ways of life, daring to challenge conventional norms and boldly expressing your unique perspective. And moreover…There is a surveyIndicatesSkiers exhibit strong orientation skills, a clearly extroverted personality trait, advanced abstract thinking abilities, meticulous reasoning, and intelligence that surpasses the societal average.(Wow, so I’m actually this amazing…) As it happens, Infiniti just launched a new car specifically designed for this very group of people.

Cool.Snowboarding has always captured the hearts of countless young snow enthusiasts with its cool, stylish moves—especially tricks like flatland freestyle and bag jumps, offering endless creative possibilities. Plus, snowboarding attire and its fan base naturally skew younger, making it even more thrilling and exhilarating for youth to hit the slopes. As it happens, Infiniti just launched a new car that’s equally sleek, stylish, and downright eye-catching—perfect for those who crave both attitude and cutting-edge design.

Flying storyline.Human blood seems to carry a lifelong yearning for flight—there’s something profoundly liberating about gliding over snow. As you glide, the world around you grows eerily silent, while your peripheral vision catches glimpses of the valley far below, seemingly so distant yet steadily drawing nearer, closer and closer—until, naturally, you come to a gentle stop. It’s an utterly magical experience, as if you’ve merged seamlessly with nature itself. In that moment, life’s everyday worries simply melt away, leaving nothing but the sheer beauty of being in harmony with the wilderness. And oddly enough, even Infiniti’s newest car model lets you hear the very sound of flight.

Continuous pursuitWhen you learn to master your bold, dynamic moves, you’ll no longer be content with simply carving down groomed slopes—you’ll fall in love with jumping off ramps, eagerly seeking out expert instructors to perfect one stylish, high-flying trick after another. You’ll feel utterly free, unbound by limits, even daring to embrace pure freestyle. And though you might hesitate before tackling a steep slope, once you take the plunge, you’ll realize you’ve truly gained control over your body, conquering a new challenge and, once again, achieving a deeper sense of self-fulfillment. As if on cue, Infiniti has just unveiled a brand-new car that perfectly aligns with your adventurous spirit and relentless pursuit of exhilarating experiences.

Are snow enthusiasts perhaps feeling a little excited about this Infiniti car while they’re out skiing?

(Yes, today we’re introducing the luxurious Infiniti QX30—perfect for snow enthusiasts!)

Besides the skateboard, it’s the Infiniti QX30 that lets you glide effortlessly across the snow.

It features a highly rigid body structure that effectively reduces noise and vibrations caused by uneven road surfaces.

Just like the body's center of gravity tested when gliding on powder snow.

If the structure is misaligned and the center of gravity is unstable,

Minute by minute, the board is plunged into the snow,

The entire person would then soar through the air like a colorful flag dancing in the wind—before plunging headfirst into the snow.

SoBalanceIt's very important!It's very important! Very important!

(Important things get said three times—don’t ask why I’m emphasizing this so much; my face hurts…).

(Yes, that's right—exactly like this: diving into the snow…)

The QX30 also embraces today’s popular mix-and-match trend, seamlessly blending a variety of luxurious materials across different areas to create an interior as comfortable as a spaceship cockpit. For instance, it features "zero-gravity" seats upholstered in Nappa leather, Sofilez-material armrests, a Bose® sound system with 10 speakers, and Infiniti’s signature 7.0-inch InTouch touchscreen for intuitive human-machine interaction.These come together to make riding comfortably effortless—whether you’re a regular with your left foot forward, or a goofy with your right foot in front."I so want to take it home! (I can’t help but get carried away with my excitement.)"

Just like skiing, you can also experience the thrill of speed and passion, as well as the beauty of power and romance, all within the Infiniti QX30.Its body features sleek, sharply defined curves that blend strength with elegance, while its visual appeal is utterly mesmerizing. And with nine vibrant skin options to choose from, it’s practically the ultimate, enhanced version of summoning the mythical Dragon God.

What’s the brightest thing in the car? The lights, of course! The QX30 boasts stunning LED daytime running lights, and the high-spec models—equipped with an automatic high-beam feature—take it up a notch by featuring xenon light sources in their headlights, making you almost reluctant to turn them off even during the day. The car’s “asymmetrical” design ethos extends to the interior, offering three color options and two distinct design packages to choose from (seriously, hurry up and pick which one complements your outfit best!). Meanwhile, the rational yet sporty three-spoke multifunctional steering wheel, paired with the asymmetrical center console, is pure heaven for seasoned drivers. And once you’re behind the wheel, the driving experience feels exhilarating—almost like carving down a snowy slope, with your heart racing in sheer excitement!

The Infiniti QX30 could easily rely on its looks to win people over, but instead, it depends on pure talent.

Another beauty with real talent!

2016 is almost over—let’s first set a small goal.For example，Climb into the SUV—the all-new Infiniti QX30—and escape the city’s fast-paced chaos and unpredictable weather, ready to hit the slopes and carve up the powder!Because the Infiniti QX30 isn’t just an ordinary car—it’s more of a lifestyle, much like skiing. You can’t use it to show off your athletic skills; instead, it simply becomes a natural, integral part of who you are.

Speaking of a few days agoRefusal-to-Load Board BagThe incident has already caused quite a stir in the snowboarding community,